Evaluation Question 5

How did you attract/address your audience?

In our opening sequence we used aspects such as camera work, editing and sound to attract our target audience. We expect our target audience to have the knowledge of other horror, psychological and action thrillers that they have watched before, examples of this would be a psychological thriller like Se7en, an action thriller like Bourne Identity or a horror thriller like Paranormal Activity.
By expecting that our target audience has this knowledge it allows us to use this information to help us understand what we have to do to attract our audience, for example, knowing that our audience has watched a film like Se7en before means that we can use similar aspects in our film such as close ups of the antagonist. David Fincher who was the director of Se7en said that the film "lacked the feeling of John Doe, the villain, who just appeared 90 minutes into the movie" and in order to resolve this the opening sequence used close ups of the villain "working on some really evil shit". These close ups are an example of the camera work and shots we used to attract our audience, close ups of the antagonist makes the audience feel uncomfortable because they are introduced to an unfamiliar, creepy character quickly.

Many people in our audience feed back also liked the way our opening sequence felt both psychologically scary but also fast paced and filled with action, we did this through editing, using a more fast paced editing style for the action sequence and a slower paced editing style for the horror/psychological shots.
This attracts our audience as most teenagers and young adults enjoy action thrillers such as the Fast and Furious series as well as psychological/horror thrillers that challenges teenagers to think and try work out the plot of the film or what may happen next. We feel that by combining these sub genres it will help to attract younger people who like to watch these types of films.

From the audience feedback we received, many people agreed that one of the defining aspects of our opening sequence was the creepy character Mr Parkinson and the use close up shots such as the one of him touching a doll. We used Mise en Scene to help us attract the audience using props such as children toys and giving them a scary feeling, this will attract the audience as they will want to find out the purpose or significance of the children toys such as the doll that Mr Parkinson touches.