Film distribution is the process in which a film is made accessible to the public, it takes many stages before a film is shown in theaters and then distributed through the internet, film services and DVD. Distribution is the most important part of a film and overall the films industry, it connects the film to the audience.
Film distribution starts when the film is completed and sent to the studio, here the studio makes a licensing agreement with a distribution company, the distribution company determines how many prints of the film is made, it also shows the movie to possible buyers that present each theater company such as Vue cinemas.
From here the buyers and Distribution Company negotiate on terms such as how long they wish to lease a film print. The film print is sent to the Theater a few days before the film’s release date, the theater shows the film for the length (number of weeks) that they have agreed with in their engagement. At the end of the engagement the film print is sent back to the distribution company and the lease is paid for.
The role of a Distributor is to represent the film around the world, they handle the theatrical release as well as the circulation of the film for home viewing (DVD, TV, Video-on-Demand etc.). Some of the most famous and biggest film distributors are Warner Bros, Walt Disney pictures, Sony pictures, Paramount Pictures and 20th Century Fox, these are the top 5 highest grossing film distributors from 1995 to 2012. The highest grossing film distributor is Warner Bros who have a market share of roughly 15.25%.
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